If you ever questioned why certain websites show up first when you search for things, the short answer is that’s onsite SEO at work. Lots of people assume it’s just about how many backlinks you can get or the fancy writing you use, but in reality, it’s a LOT more than just that. Onsite SEO which also can be referred to as on page SEO works to keep your website professional and accessible. Later on in this blog, I’ll explain some of the key points/elements.
What Is Onsite SEO?
Onsite SEO is everything you tweak and set up for your website to make it more accessible, understandable, and overall better organized. The best way I can describe it is that Onsite SEO is the internals of a watch, you may not always see them, but they’re there and they REALLY help (obviously). It can range from anything like clear and straightforward headings, titles that implement the keyword, internal links (NOT external, that will be discussed in the next blog post), and overall fast loading time, like good servers for your website. Basically anything to make the website experience more practical and usable.
When you are thinking about this Onsite SEO, it’s more than building your website for human viewers, it’s about building it for the Google bots to index your information and rank you higher. Which in turn means more views, impressions, and clicks. When sites are messy or slow to load, those same Google bots may think your content is not worth ranking in their system, or they’ll rank you low. Which anyone can agree is not what you want.
Why It Matters
Onsite SEO really matters for setting the stage with your online presence. You wouldn’t want to be associated with a poorly set up website. You are able to post all the content in the world if you’d like, but if that content isn’t optimized or supported by your Onsite SEO, then you’ll have a very hard time reaching viewers and consumers. Onsite SEO helps search engines understand your site so they can show it to people searching for what you offer.
For example, imagine you run a local Detroit sneaker shop. Without optimizing your product titles, meta descriptions, and URLs, Google might not even realize your site sells sneakers in Detroit. But when you include specific keywords like “Detroit sneaker shop” or “limited edition Jordans in Michigan,” you’re giving both search engines and customers a clear sign about what your pages content.
Key Elements of Onsite SEO
Just like I said I would, these are some of the key elements of Onsite SEO you should always refine:
- Title Tags and Meta Descriptions: These are the first things people see in search results. Keep your titles under 60 characters, and write meta descriptions that explain the pages contenta.
- Header Tags (H1, H2, H3): Use headers to organize your page and naturally include your keywords. Think of them like mini road signs for both readers and Google.
- Internal Linking: Link to other pages on your site. This keeps users engaged longer and helps search engines crawl your site more efficiently.
- Image Optimization: Add alternative text and compress your images so they load fast. (It’s a small detail, but it improves accessibility and ranking.)
- URL Structure: Keep your URLs short, descriptive, and keyword-based. “/onsite-seo-tips” looks way better than “/page?id=12345.”
- Mobile-Friendliness: Since most people browse on their phones, make sure your site design adapts to smaller screens. (Google ranks mobile-optimized sites higher.)
One of the big issues with Onsite SEO, though, is beginners making the mistake of stuffing their website full of keywords. Super repetitive writing can deter Google bots from your website. You have to find that sweet spot where you aren’t overusing the keywords in your text. On top of it, purely affecting your ranking, it also makes your text seem super robotic or like it was written by AI. The biggest tip I can give you is: AIM FOR SIMPLICITY BUT ALSO CLARITY!
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