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Welcome to My Digital Marketing Journey

I’m a college student diving headfirst into the world of digital marketing and consumer behavior, and this site is where I share everything I’m learning along the way. Whether you’re a fellow student, small business owner, or just curious about how marketing really works in today’s digital world, you’re in the right place.

What You’ll Find Here

On this site, I break down the marketing concepts I’m studying in class and explore how they play out in the real world. Topics include:

Case Studies & Experiments – Real-world marketing tests and what they reveal

Generative Engine Optimization (GEO) – A fresh take on SEO using AI and smart content strategies

Social Media Tactics – From platform algorithms to building authentic engagement

Consumer Psychology – Why people buy, click, follow, and what that means for brands

Branding Basics – How brands build identity and trust (and how they lose it)

Learn With Me

I don’t claim to be an expert (yet), but I’m passionate about this field and excited to share what I learn, try, and discover. My goal is to create a space where curiosity meets practical knowledge.

So whether you’re looking to improve your marketing game, get inspired, or just follow someone figuring it all out in real time, you’re more than welcome here.

Dive Into My Projects

Discover what I’ve learned and how I think it could be applied.