Welcome to My Digital Marketing Journey
I’m a college student diving headfirst into the world of digital marketing and consumer behavior, and this site is where I share everything I’m learning along the way. Whether you’re a fellow student, small business owner, or just curious about how marketing really works in today’s digital world, you’re in the right place.
What You’ll Find Here
What You’ll Find Here
This site is where I break down the digital marketing topics I’ve been learning and turn them into simple, easy-to-understand explanations. Everything here connects back to search, SEO, and the new AI tools that are changing how content gets found online. The main themes you’ll see across the site are:
Keyword Research
How people search, why specific phrases matter, and how keywords help your content actually show up online. I explain the process the same way I learned it — step by step, with examples anyone can understand.
Onsite SEO
All the stuff you do inside your website to make it readable, organized, and easy for Google to understand. Things like titles, headings, internal links, page structure, and simple fixes make a huge difference.
Offsite SEO
Everything that happens outside your website helps it rank. Backlinks, credibility signals, trust-building, and the methods companies use to show Google they’re the real deal.
Paid Search (Google Ads)
How businesses pay to show up at the top of Google results, why it works, and how it connects back to keyword strategy. I explain it in everyday language, not marketing jargon.
Generative Engine Optimization (GEO)
A newer way of thinking about SEO that focuses on how AI tools read, summarize, and recommend your content. I cover how GEO works, why it matters, and how it’s different from traditional SEO.
Digital Consumerism & Search
How people find information online, how platforms rank content, and the role AI plays in changing marketing strategies. These ideas come straight from my class and the projects I’ve been building.
The same goal drives all of the writing on this site: making digital marketing concepts easier to understand, especially for people learning them for the first time (just like I did). If you want, I can rewrite this to be shorter, more casual, or more stylized to match your other sections.
Learn With Me
I don’t claim to be an expert (yet), but I’m passionate about this field and excited to share what I learn, try, and discover. My goal is to create a space where curiosity meets practical knowledge.
So whether you’re looking to improve your marketing game, get inspired, or follow someone figuring it all out in real time, you’re more than welcome here.
Dive Into My Projects
Discover what I’ve learned and how I think it could be applied.